When Will a Movie Theater Be Introduced to the Nelson Art Museum

While about of us love streaming services like Netflix, Hulu, and Amazon Prime, there's i manufacture that's not equally big of a fan. With the increase in popularity of these streaming services, and movies readily available on-need, movie theaters are beginning to experience the pressure to continue selling tickets and filling seats.

In social club to operate a successful movie theater, it's articulate that you demand to stand out from the crowd. Luckily, that's 1 of our stiff suits.

Lifted Logic is first and foremost a group of nerds who love a challenge. What started 12 years ago equally a spider web pattern company has evolved into a full-service marketing bureau in Kansas Urban center that serves a diversity of sizes of businesses to help them grow their revenue and ameliorate their overall business organisation and efficiency on the spider web.

Recently, nosotros worked with Movie & Dinner , a restaurant and movie theater near Spokane, WA, to understand more about this industry, the changes it'due south going through, and how we tin help them succeed. And after launching their website, we've learned even more than well-nigh what works in movie theater marketing—and what doesn't.

Read the Movie & Dinner example study→

Keep reading for movie theater marketing ideas nosotros learned through the web design and development process with our client.

Lifted Logic's top movie theater marketing ideas

A new search-friendly website

Often, the difference between alluring a customer to your theater over a competitor's is showing up showtime in search results. If someone searches "cinema near me," and your website is the get-go issue to satisfy that query, who could debate with your authority and superior service?

But information technology'south not just showing up first (SEO); it's as well almost making sure your website is compelling enough for a user to feel convinced to make a purchase (CRO). They need to experience a fast, user-friendly interface that gets them where they demand to get.

If your website is deadening to load, lacks mobile responsiveness, or is by and large not user friendly, these potential customers have no problem leaving and purchasing tickets at a theater with better online service instead.

Lifted Logic offers SEO services in Kansas City to help small, medium, and large businesses get found on the web. Our skilful copywriters and marketing professionals get through a stringent content strategy process with every client to become to the root of who we're talking to on your website, how that audition behaves on the spider web, what they search for, and even when they're searching for it.

From in that location, we craft a content outline and marketing strategy that brings together a brainstorm of movie theatre marketing ideas and feedback from the customer.

Overall, seeing your website as a tool to grow revenue and concenter new customers, versus simply an obligation, is the first pace in taking your movie theater marketing to the next level.

Online ticket sales

Aye, selling tickets online. It's nearly 2020; at this indicate, customers wait to be able to option their seats and complete their ticket purchases online. If your theater doesn't have an online ticketing system (or it doesn't work well), yous're already losing out on a lot of business organisation.

There are a variety of off-the-shelf options a theater tin can purchase to assistance facilitate online ticket sales. Withal, for a more than intuitive, long-term solution, commissioning the build of a custom ticket sales system that'due south fully integrated with your internal POS is ideal for the sake of your efficiency and ease of utilize.

Having a custom online ticket sales system for your movie house will allow credit card transactions to be handled securely. Across that, though, it will also ensure that seating information is consistently up to date; that your user will have a good checkout experience; and that your online ticketing process will exist inherently superior to your competitor's.

Larn more nearly how to sell tickets online →

Paid advertising

There are endless ways to spend your marketing dollars advertising on Google, Facebook, Instagram, YouTube, and more than. Paid advertisement efforts assist ensure that fifty-fifty when a customer isn't actively looking to go to a moving-picture show, they will have your theater at the elevation of the listen the adjacent time they get.

You can promote near anything on these platforms, whether it's a series of classic horror movies earlier Halloween, a concession stand promotion, or highlighting the perks of your customer loyalty program (more on this below).

Simply how do yous know if you're spending your money wisely? One of the biggest challenges we face equally a digital PPC agency in Kansas City is strategizing the best ways clients can spend their marketing budget efficiently and finer.

If y'all aren't sure if your PPC campaign or other paid advertising efforts are working, it might be time to contact an agency .

Customer loyalty programs

Customer loyalty programs draw people back for repeat visits to your theater. Luckily, there are about limitless options available to y'all to help yous design and create a customer rewards program that works all-time for your business and your customers.

Examples of good customer loyalty programs could include:

• giving points for concession and ticket purchases, then allowing those points  to exist redeemed for perks later
• offering discounted tickets on sure days for loyalty program members
• providing free beverage and popcorn refills to members
• hosting sectional sneak previews, events, and giveaways for members only
• sending out early bird ticket purchasing opportunities to your members via email or text
• and whatever other programs you think your customers might like (afterwards all, yous know them all-time!)

Newsletter marketing

Some other movie theater marketing idea you lot may not have considered is sending out electronic mail blasts to your customers. These newsletters are a great style to keep in bear on with your customers and so they know about upcoming films, new features or updates you lot've made, current promotions, and whatever other special offers or events at the theater.

Ask your website provider to include a newsletter sign-up area in your site'south footer, as well equally a call to action throughout the content of your website. Likewise, enroll all loyalty program members (unless they opt-out) and encourage cashiers to promote the newsletter during ticket and concession purchases. You can even incentivize an electronic mail sign-up by offering a coupon or discount!

Once you take your email list built, it's fourth dimension to create the newsletter. Find a designer who understands your brand that tin can create a beautiful layout for you to use. All information technology takes is one electronic mail template to get started!

Eventually, y'all'll also want to gear up up a "welcome" e-mail. A welcome email is the first touch betoken a customer volition see after they enroll. (You should exist familiar with the concept from signing upward for other companies' newsletters. If you're not, go sign upwardly for some! (Y'all can kickoff with ours.) This tin can contain the coupon, if applicative, and a short summary of what a customer should expect from the newsletters y'all send out.

For those but starting out with sending newsletters, we recommend sending i email a month to acclimate users to receiving your news without overwhelming them. Once yous see your open rate consistently ascent, it may be fourth dimension to increase that frequency to twice a calendar month. Every bit your customers become "trained" to open your emails, you lot can go along to increase email sends until your open rate or unsubscribe rate starts to suffer.

Event Marketing

If you've never hosted an event for your movie house aside from midnight premieres, you're seriously missing out on a HUGE opportunity to attain your customers!

You can't rely on your services or rewards to build and maintain long-term customer loyalty. Y'all demand to go above and beyond.

Events can assistance provide your customers with a sense of customs and exclusivity that keeps them coming back to your moving-picture show theater for years to come. From movie-themed events which encourage costumes and cosplay to inviting exterior vendors in for a "market place" style event, event marketing is where you can become really artistic.

You lot should keep in heed that for a customer, your movie house is just i of many businesses vying for their attention. Then if your consequence ideas feel lackluster to you , how could they perchance experience heady to someone that has no vested interest?

Think well-nigh what kind of event you lot would want to nourish in your gratuitous fourth dimension. You lot probably have some additional incentive to help drive you to the consequence, such as the opportunity to win something or score a major disbelieve.

Oh, and don't forget to apply all the stuff we merely talked near (that's your newsletter, loyalty program, paid advertising, online ticket sales organization, and your new website) to help promote your events.

Desire to discuss marketing ideas for your picture show theater? Contact Lifted Logic!

At Lifted Logic, we make our clients' challenges our challenges. If you lot demand more movie theater marketing ideas, or are set up to create a new website for your theater, contact us today!

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Source: https://liftedlogic.com/movie-theater-marketing-ideas/

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